Reputable and Dependable Ad Networks for Bloggers

Blogging is a serious business. Well, to me it is. Self-proclaimed online gurus advise the it does not matter if you do not get anything from blogging as long as you enjoy writing and sharing your thoughts. I resent that! If writing is all that you want, then might as well do it on a notebook or diary and then keep it inside the closet after you are done writing. No, that is not what I want!

What I want is for people to read what I jot down on my notebook. I want it to get published online for people to see, peruse, and commented upon -- and I do not care if they agree with my ideas. If they read through my piece and finished it until the last punctuation mark, then I got them where I wanted them to be. If they do not like what I wrote, it does not matter -- I sparked their interest and got them to read -- that is my ROI (return of investment).


Now, does that end there? Will you be satisfied by the awareness that people are reading your work? Of course not, I want them to be influenced by my insights. You might say, “How the heck can you influence people when you said you do not care if your readers do not agree with you? Surely, your readers should agree with your ideas if you want to shove you influence on them.”

Oh no, dear Reader! People do not need to agree with your insights for them to be influenced. If you sparked their interest, prompted an argument, or disturbed their conscience, you have sure made a mark on their minds.

Is Getting Readers Enough?

So you have gotten people reading your works and shoved your influence on their minds, what is next? Is that all there can be about blogging? Naye, there is one more -- and that is REVENUE.

Many professional bloggers will recommend affiliate marketing as the best way to earn money from blogging. Affiliate marketing is when you link some texts or images of your content to products sold online. You encourage your readers to click those links so they can eventually buy the items. You get commissions from the purchases made by your readers. Yet, the thing about affiliate marketing is that you have to orient your articles so as to make you readers buy the product (or service), like a product review of some sort (for example).

What if your forte is writing your ideas and insights for all the people to see (as I elaborated previously)? What if you write stories or current events? Is affiliate marketing going to work well with those types of write-ups? You can try your luck. I am not going to discourage you.

For those types of articles, I recommend using CPM and CPC ads. CPM means cost per impressions -- you get revenue for every ad seen by your readers. CPC means cost per click -- you earn when your readers click the ads. Of course, you need to have lots of continuous traffic to your website in order to gain a substantial and sustainable amount of earnings.

Yet, be warned! Not all ad networks offering CPM and CPC are reputable. Many of them can ruin your readers’ user-experience. Some can even prompt Google to deindex you from its search results. These unruly ad networks have malicious mobile redirects and annoying website pop-ups that lead to webpages of certain products and sometimes to sites with dubious morals.

In the service of SDR’s readers who want to dip their toes into blogging and are interested in making some money, I have listed down 5 ad networks which I find to be reputable and dependable.

Media.Net (Yahoo-Bing Network)

Given that it has the combined expertise of Yahoo and Bing, both reputable names in the Internet industry, surely you need not question Media.Net’s authenticity. Depending on the quality and highness of your site’s traffic, it is one of the best ad serving networks when it comes to revenue and ROI.

Viglink is quite different from the other CPC platforms because it is known more for its text link ads. It gives you a code to be placed at the footer of your webpages so it can make ad links out of relevant texts. This text links function as ads to various products and online shops. Your readers will need to click those links in order for you to earn, plus if they buy the product, you can receive a commission from the purchase.

Amazon eCPM

Amazon is more popular with its affiliate marketing. Lately however, they have added eCPM as one of their offerings to online publishers. So for those who do not find themselves doing affiliate affiliate marketing, Amazon gives you its eCPM banner ads. Yet, even if you are an affiliate marketer, you can still opt to apply Amazon eCPM on your website.

Google Adsense

Last but not the least is Google Adsense. What makes it reputable is that it is owned by Google itself. And because it is Google, it is also the most popular among the ad networks out there. The thing about Adsense, though, is that you have to generate some high amount of regular traffic before your site gets approved to display its ads. Aside from that, they have a team that will review your content to check if it is legitimate and original, not spammy or duplicate of other sites.

Yet, if you have Adsense in your website, it just goes to prove that your site is indeed legitimate -- given the strict protocols of their approval process.

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